Author.

Jo Joiner

Currently

Co-director of Word Joiner Ltd

Resides

Mangawhai Heads, Northland, NZ

LinkedIn

Jo Joiner

Jo’s special talent is translating insurance-speak into plain English that everyone can understand. Her work for the New Zealand insurances sector – both general and life cover – spans more than three decades.

Expertise

Content writing for insurance, financial services, travel, retirement, health, fashion and beauty.

Experience

For her entire working life Jo has been crafting words to inform, persuade or entertain – sometimes all three at once. Her background includes 15 years with leading advertising agencies, including Ogilvy & Mather, Saatchi & Saatchi and DDB Aotearoa, and more than 25 years of self-employment. Jo loves simplifying complex topics and making boring things interesting. These skills have been utilised by some of New Zealand’s leading insurance providers, including Sovereign, AA, ASB, BNZ, AMP, Fidelity Life, AIG and IAG.

Jos latest articles

The world is unpredictable. Always has been. Always will be. That’s why insurance exists. It’s a way to balance risks, so that life doesn’t get financially scuttled by unexpected disasters. But getting talked into insurance by the people who sell it is a risk in itself. We think the best approach to learning about insurance is an online information source that doesn’t have a hidden agenda. And that’s why we’re here.

DISCLAIMER – The information contained in this website is  provided as general information and is not intended to be financial advice. Before making any financial decisions, you should consult a professional financial adviser. Nothing in this website is, or should be taken as, an offer, invitation or recommendation to buy, sell or retain a regulated financial product. insurances.co.nz accepts no responsibility for any loss caused as a result of any person relying on any information or calculations in or from this website.

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