Jo Joiner


Co-director of Word Joiner Ltd


Mangawhai Heads, Northland, NZ

Jo Joiner

Jo’s special talent is translating insurance-speak into plain English that everyone can understand. Her work for the New Zealand insurances sector – both general and life cover – spans more than three decades.


Content writing for insurance, financial services, travel, retirement, health, fashion and beauty.


For her entire working life Jo has been crafting words to inform, persuade or entertain – sometimes all three at once. Her background includes 15 years with leading advertising agencies, including Ogilvy & Mather, Saatchi & Saatchi and DDB Aotearoa, and more than 25 years of self-employment. Jo loves simplifying complex topics and making boring things interesting. These skills have been utilised by some of New Zealand’s leading insurance providers, including Sovereign, AA, ASB, BNZ, AMP, Fidelity Life, AIG and IAG.

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